In the competitive world of wholesale distribution, businesses are increasingly recognizing the transformative power of tailoring their marketing efforts to meet the unique needs of individual clients and stakeholders. It's no longer a "one size fits all" marketplace: personalizing your customer journey and customer experience is key to retaining business. This week, Tom and Kevin, along with their guest Mike Hockett, Executive Editor of Modern Distribution Management, dive into this topic to reveal that B2B Market Personalization may be the hottest trend of 2024. We also take a closer look at looming ethical questions regarding the use of AI in wholesale manufacturing and distribution, including why industrial organizations are such ripe targets for ransomware attacks.
Join the conversation each week on LinkedIn Live.
Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.
You can also hear the podcast and other excellent content on our YouTube Channel.
Follow us on Facebook, Twitter, Instagram, or TikTok.
Related Episodes
The Challenges of Thought Leadership in AI, Marketing & Manufacturing
As AI advances on a seemingly daily basis, wholesale distributors have a new tool to establish thought leadership, create marketing innovations, and deepen partnerships with manufacturers. But how does this new tool work? And is it authentic? On this week's episode, Kevin and Tom take a closer...
B2B Buyer Signals and AI: The Implications For B2B Organizations
Do you know what a buying signal is? Could you read one if you saw one? And if you can recognize them, what do they tell you? If you're a little lost, you're not alone. Buying signals refer to the various behaviors, content consumption, and social interactions that indicate a potential bu...
Navigating The Digital Landscape, From Content To ROI
Let's face it: when it comes to the tech adoption curve, wholesale distributors and manufacturers can be a little behind (Are you ? Hint: if you don't know what "adoption curve" means, you are). On this episode, we dive into the critical role that digital resources play in drivi...